Law Firm Digital Marketing Roadmap

Law Firm Digital Marketing Roadmap

Many law firm owners and Practice Managers wonder if they should be diving into social media or considering SEO to increase quality case files. 

Maybe you've seen other firms dive into paid ads and wondered if that's your next move… The truth is, without a clear roadmap, it’s easy to get lost in all the options.

So, what should every law firm have in place to establish themselves in a competitive market? And what do best practices show should be done first?

The Law Firm Digital Marketing Roadmap has been designed to support law firms of any size by identifying the proven path for law firm digital marketing success. It includes where to start and the order in which they are best executed.

With over a decade of experience, we know that not every marketing plan is created equal. Knowing which components to focus on is the very best 

What’s Included?

The Law Firm Digital Marketing Roadmap includes:

• A simple, easy to read visual of our Law Firm Marketing Roadmap
• Supporting documentation explaining each element of the Roadmap 
• Self assessment tool to help you determine what to focus on first (& next!)
• Your own customisable law firm digital marketing roadmap

Who is This Digital Marketing Roadmap Made for?

This Marketing Roadmap is suitable for use by both individuals and for small to large group firms. It is ideal for:

• Practice Owners
• Partners
• Practice Managers
• Marketing Coordinators
• Solo Practitioners
• Support team members

Move beyond intuition and guesswork and get the tools and insights needed to build your law firm brand’s reputation, awareness and trust.

Which Areas of Law is This Marketing Roadmap Applicable to?

The Law Firm Marketing Roadmap is suitable for use in the following areas of legal practice:

• Agribusiness
• Construction Law
• Conveyancing
• Corporate Law
• Commercial Law
• Criminal Law
• Estate Planning
• Probate & Deceased Estates
• Elder Law
• Workplace / Employment Law
• Family Law
• Insurance Law
• Intellectual Property Law
• Migration Law
• Personal Injury
• Property Law
• Sports Law
• Tax Law
• Mediation & Arbitration Services

The Roadmap and accompanying resources are designed to take the user on the most cost effective and time efficient marketing journey. By following the roadmap, you will build up your firm’s presence and reputation in a way that feels authentic to your business and provides benefits long term. This can be a sole practitioner all the way up to a large and complex firm with multiple partners.

Any lawyer or practice looking to build brand awareness, reputation and trust will benefit from the clarity that is gained from following the Law Firm Digital Marketing Roadmap.

Frequently Asked Questions

What Type of Preparation is Involved?

There is no preparation required. Each step of the roadmap is explained within the resource and using the time you set aside to examine each one, you can learn as you go. It is designed to be used by any law firm, regardless of the current marketing knowledge or strategies already in place.

How Much Time Will I Need?

The Roadmap is not designed to be completed in one sitting. It is a resource that you will come back to when you have time over and over as you build your law firm’s marketing strategy.

This tool can be used in many different ways, so finding the approach that works for your firm and the time you have is important. One suggested approach is to set aside an hour a week to look at one step at a time and how that can be addressed. Focusing on one step of the roadmap at a time will allow you to give each one the focus and attention it needs to be a strong piece of your bigger marketing picture.

Your Guide

Mel(issa) Telecican is a law firm strategist who has worked with lawyers and law firms for over 10 years. Mel has guided many practice owners and firms on law firm strategy as well as the execution of marketing initiatives in family law, estate planning and litigation, business and commercial law, property and conveyancing, intellectual property law, sports and health related law, workplace and employment law. 

Mel’s team at LawUE provide services in law firm branding, websites, content, digital advertising and client experience optimisation. Mel delivers training and coaching sessions and speaks regularly at legal conferences and events.  

Mel’s happy place is through experimentation and testing to create data-driven strategies for firms and ensuring firm owners and their team can take their knowledge and put it into action through hands-on activities like this roadmap.

 

Upon purchase, you will receive your Law Firm Digital Marketing Roadmap within 5 to 10 minutes via the email address provided at purchase.