Law Firm Marketing Strategy Phase 1 Planner

Law Firm Marketing Strategy Planner 1

This planner acts as the starting point for your law firm marketing strategy. By combining financial analytics, opportunity identification, capacity planning, and marketing prioritisation, this planner enables law firm owners to:

• Understand exactly where their revenue comes from and which services and most profitable
• uncover untapped growth opportunities and estimate their potential value
• Allocate marketing resources more effectively by focusing on high-potential areas
• Make data-driven decisions to drive sustainable growth and competitive advantage in the legal market

Minimise stress and ensure that any marketing strategy you roll out will be based on the very best opportunities that exist for your firm, in your current market.

Any successful law firm marketing plan starts with solid foundations. This planner is the essential first step to setting strong foundations and achievable goals.

What's Included?

The Law Firm Marketing Strategy Planner offers:

• Revenue clarity for services
• Capacity & opportunity assessment
• Growth opportunity identification
• Marketing prioritisation & goal determination

Who is this Marketing Strategy Planner made for?

This planner is suitable for use by both individuals and for small to large law firms. It is ideal for:

• Practice Owners
• Partners
• Practice Managers
• Marketing Coordinators
• Solo Practitioners
• Support Team Members 

Move beyond intuition and guesswork and get the tools and insights needed to strategically scale your practice and maximise returns on both operational and marketing investments.

Which Areas of Law is This Strategy Planner Applicable to?

 This planner is suitable for use in the following areas of legal practice:

• Agribusiness
• Construction Law
• Conveyancing
• Corporate Law
• Commercial Law
• Criminal Law
• Estate Planning
• Probate & Deceased Estates
• Elder Law
• Workplace/Employment Law
• Family Law
• Insurance Law
• Intellectual Property Law
• Migration Law
• Personal Injury
• Property Law
• Sports Law
• Tax Law
• Mediation & Arbitration Services

The planner is designed to walk the user through the current areas of practice and support the discovery of which services would be best to focus on to grow profitability in a law firm. This can be a sole practitioner all the way up to a large and complex firm with multiple partners.

In fact, when we first started out working in this field, we were a team of one and this is the same process we used (although we have refined it over the years!)

Any lawyer or practice looking to maximise profitability and increase efficiency will benefit from the clarity that is gained from following the activities in this Law Firm Marketing Strategy Planner.

Frequently Asked Questions

What Type Of Preparation Is Involved?

Having access to information such as the average prices of services will be highly beneficial but not essential.

How Much Time Will We Need?

There is no set timeframe for this activity, however we recommend setting aside at least an hour.

Your Guide

Mel(issa) Telecican is a law firm strategist who has worked with lawyers and law firms for over 10 years. Mel has guided many practice owners and firms on law firm strategy, asset development, as well as the execution of marketing initiatives in family law, estate planning and litigation, business and commercial law, property and conveyancing, intellectual property law, sports and health related law, workplace and employment law.

Mel's team at LawUE provide services in law firm branding, websites, content, digital advertising and client experience optimisation. Mel delivers training and coaching sessions and speaks regularly at legal conferences and events.

Mel’s happy place is through experimentation and testing to create data-driven strategies for firms and ensuring firm owners and their team can take their knowledge and put it into action through hands-on activities like this planner.

Upon Purchase, you will receive your Law Firm Marketing Strategy Planner within 5-10 minutes via the email address you provide at the time of purchase.